The gym had a clear promise -training, wellbeing and community- but no identity to carry it, and no page where someone could understand the plans and decide to join.
We built the brand system -monogram, orange on black palette, Montserrat and its own iconography- and applied it from wall signage to apparel. On top of it, a landing built around choosing a plan: four pillars, a comparison of four memberships, a facilities gallery and member stories.
